About Us

A creative plant shop where we believe that plants and people belong together, only better with a cocktail in hand. 

Hello!

Since 2017, The Victorian has been rooted in the belief that plants belong in every space—and that the experience of buying them should feel anything but ordinary. We’ve grown from a small, sunlight-drenched corner in Atlanta into a multi-location plant shop, design studio, and now, cocktail bar.

At the heart of it all is a team of thoughtful, creative people who care deeply about good design, healthy plants, and creating spaces that feel lived-in, layered, and personal.

Who We Are

Libby Hockenberry and Cary Smith co-founded The Victorian with a shared vision: to create a plant shop that felt more like a curated space than a retail store. Libby brings a background in floral design and an eye for styling that's shaped the shop's signature aesthetic—moody, textured, and approachable. Cary, a photographer and desert plant collector, focuses on storytelling through visuals, space, and thoughtful sourcing.

Together, they’ve grown The Victorian into something more than a plant shop. From launching their Greenterior Design Service and Green Thumb Program to opening Burle’s Bar, their work is rooted in building spaces that are personal, beautiful, and deeply connected to the community.

They live in Atlanta with their daughter and a constantly rotating collection of plants.

Our Team

Our staff comes from a mix of design, horticulture, hospitality, and visual art backgrounds, which gives our approach an edge that’s equal parts practical and inspired. Whether we’re unpacking a new plant shipment, consulting on a design install, or just helping someone find the right pot for their dining room table, we do it with intention—and a lot of collaboration.

We’re a small team, which means we know our inventory, our customers, and our space inside and out.

View all locations →

Burle's Bar

In 2024, we opened our O4W location and launched Burle’s Bar, a cocktail lounge tucked inside the plant shop—an homage to Brazilian landscape architect Roberto Burle Marx. The bar shares our same approach: design-forward, slightly unexpected, and built around a sense of place. Whether you're coming for a drink, a plant, or both, we designed it to feel seamless.

Burle's Bar →

Greenterior + Green Thumb

Our work extends far beyond the walls of the shop. Through our Greenterior program, we offer plant-forward design services for residential, commercial, and hospitality clients. We also provide ongoing care through Green Thumb, our in-house plant maintenance service.

From sourcing to styling to long-term support, we make sure the plants you bring into your space stay thriving and thoughtfully placed.

Learn More About Greenterior Design →

Why We're Here

We started The Victorian to create something we didn’t see in Atlanta: a plant shop that felt like a studio. A space that was calm, beautiful, and approachable. A business that could grow with its neighborhood and evolve into something bigger—without ever losing its soul.

We're proud of what it's become, and even more excited about where it’s going.